The much-anticipated event kicked in style. On the opening day of this year‘s Canton Fair, SINOMACH held a grand opening ceremony for its international booth. Led by Mr. Kong Fei, General Manager of the company, Mr. Gao Fei, Deputy General Manager, and Mr. Bao Jibing, Senior Specialist, a professional exhibition team of 27 members jointly unveiled the booth, embarking on this Canton Fair journey with high morale and showcasing the core strength and excellent image of a state-owned enterprise to global buyers.
This year, SINOMACH’s booth has achieved a comprehensive upgrade and breakthrough. The exhibition standards have been elevated to a special level, with staffing and product lineup setting new historical records. The company has gone all out to create a high-standard, high-quality exhibition platform. All the machinery displayed this year are brand-new products representing the “national team” level of China‘s construction machinery and agricultural machinery industry. Core equipment such as excavators, motor graders, backhoe loaders, skid steer loaders, tractors, forestry mulchers, and palm oil transporters made their debut, instantly attracting widespread attention and high recognition from domestic and international customers with their leading technology and superior performance.
Throughout the exhibition, SINOMACH has maintained a dual-pronged approach, integrating online and offline efforts to drive global engagement and expand business opportunities across multiple dimensions. In the morning, the multilingual business team meticulously filmed product walk-around videos. These videos were published across the company’s overseas social media matrix, quickly achieving over 10,000 views and efficiently and accurately attracting multiple batches of potential customers to visit the exhibition site for face-to-face discussions. Meanwhile, the company‘s video channel has been continuously receiving inquiries from domestic and international customers, demonstrating significant online marketing conversion results.
In the afternoon, the booth welcomed a peak flow of visitors. The business team and logistics support team worked together efficiently and in close coordination, with test drives, consultations, and business negotiations taking place non-stop. All exhibition staff strived enthusiastically and went all out. Under the guidance of the SINOMACH banner, professional services solidified the first day’s achievements. According to the latest statistics, the team secured nearly six highly promising leads.
To comprehensively enhance the customer experience and empower business development, the company has fully optimized and upgraded its booth traffic flow design, marketing material preparation, and customer service support, drawing on experience from previous exhibitions. Functional areas such as a brand reception zone, a refreshing drinks area, and a photo wall interactive zone were thoughtfully set up. These humanized and meticulous service arrangements have created a comfortable and convenient communication experience for global buyers, providing solid support for business negotiations and brand promotion.
The journey is long, but the wind is strong — a new chapter unfolds with renewed determination. With the company‘s leadership steering the course and all colleagues working together as one, the Canton Fair exhibition has achieved a successful start. Moving forward, the exhibition team will continue to approach the event with enthusiasm and professionalism, exploring business opportunities and deepening customer cooperation. They will spare no effort to secure foreign trade orders and spread the brand’s value, striving to write an excellent chapter at this year‘s Canton Fair and contributing to the high-quality development of China’s foreign trade with the commitment of a state-owned enterprise.
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