Malaysian MACH 1 team's visit to China

Jointly Exploring New Opportunities in construction machinery Business and deepening a New Chapter of International Cooperation.

Recently, the renowned Malaysian construction machinery team - MACH 1 arrived in Beijing as scheduled. Led by Wang Chuanming, the chairman of Sinomach Heavy Industry Group International Equipment Co., LTD. (hereinafter referred to as "International Equipment"), Kong Fei, the general manager, and Gao Lei, the deputy general manager, the team had in-depth discussions with the visiting MACH 1 guests on construction machinery business. Lead customers to participate in the BICES 2025 User Festival hosted by the China Industrial Machinery Association; And they visited Beijing Tianshun Great Wall Hydraulic Technology Co., LTD. (hereinafter referred to as "Tianshun Great Wall"), and had in-depth communication on multiple road machinery products. This exchange, with the core objective of "deepening cooperation, jointly seeking opportunities, addressing pain points, and jointly planning development", has injected new vitality into the coordinated development of the construction machinery industries of China and Malaysia through multiple sessions of symposiums, on-site inspections and technical discussions at the exhibition, and has also built a solid bridge for the long-term cooperation between the two sides in the future.

Careful preparation lays the foundation for efficient communication

To ensure that this exchange activity precisely meets the demands of both sides, the international company has made thorough preparations in advance. On the one hand, it is necessary to thoroughly sort out the core demands of domestic customers in the procurement, use and after-sales service of construction machinery, as well as the pain points they face in the expansion of overseas markets, such as technical adaptation and localized services. On the other hand, we communicated with the MACH 1 team in advance to understand their business layout, product advantages and cooperation intentions in the Malaysian and Southeast Asian markets. We formulated a detailed communication agenda around the four core topics of "market trends, product innovation, service system and supply chain collaboration" to ensure that every symposium and discussion could focus on key issues. Achieve the dual goals of "extensive coverage" and "in-depth analysis".

Multi-dimensional interaction unlocks new depth in business communication

During the exchange, both sides held several rounds of in-depth dialogues on the hot and difficult issues in the construction machinery industry. The exchange scenarios and contents presented the characteristics of "full chain and three-dimensional".

During the high-level strategic discussion session, the leaders of the international company and the core members of the MACH 1 team analyzed the development trends of the global construction machinery market. Both sides agreed that with the continuous release of infrastructure construction demands in Southeast Asia, the construction machinery market is entering a new growth window period. However, it also faces problems such as the upgrading of environmental protection standards, the accelerated application of intelligent technologies, and challenges to the stability of the supply chain. In response to these trends, both sides explored the possibility of cooperation in the field of product research and development, such as jointly developing small and medium-sized excavators and new energy construction machinery suitable for the climate and working conditions of Southeast Asia, as well as customized solutions for local infrastructure projects. The aim is to enhance product competitiveness through technological synergy and seize market opportunities.

During the face-to-face communication session with customers, the international company team had a "one-on-one" in-depth communication with the representative of MACH 1. The client representative shared the pain points encountered in overseas projects based on their practical experience in engineering construction. In addition, both sides also reached a preliminary consensus on issues such as "long-term procurement cooperation and customized training for customers". The customer expressed their willingness to give priority to using the construction machinery products jointly promoted by both sides in future Southeast Asian projects.

During the on-site inspection session, the MACH 1 team successively visited the BICES 2025 User Festival hosted by the China Industrial Machinery Association. The MACH 1 team stated that Chinese construction machinery, with its significant advantages, has become an important support and reference for Malaysia's infrastructure projects. The BICES exhibition is not only an important platform for Malaysian users to get up close and personal with the technological upgrades of Chinese equipment and connect with high-quality suppliers, but also presents "demands and opportunities" from the perspective of Malaysian users and tailors products for the Southeast Asian market. Kong Fei, the general manager of the International company, and Gao Lei, the deputy general manager, along with the MACH1 customer delegation, visited Tianshun Great Wall. They systematically learned about and toured the production workshop and the complete machine display area. The customer highly praised the product's technological level, intelligent configuration and localized service capabilities, laying a solid foundation for subsequent cooperation.

Fruitful achievements have been made, marking the beginning of a new journey of international cooperation

This time, the Malaysian MACH 1 team's visit to China for exchange not only achieved the core goals of "information sharing, demand matching, and problem-solving", but also established a long-term cooperation mechanism of "mutual visits by clients and regular communication", ensuring the continuous deepening of cooperation between both sides.

The leaders of the international company stated that this event is a vivid practice of "complementary advantages and mutual benefit" between the construction machinery industries of China and Malaysia. China possesses advanced manufacturing technology for construction machinery and a complete industrial chain advantage. Meanwhile, the MACH 1 team has profound customer resources and localized service experience in the Malaysian and Southeast Asian markets. The cooperation between the two sides can not only help Chinese construction machinery better "go global", but also provide better products and services for the infrastructure industry in Malaysia. The head of the MACH 1 team also emphasized that through this exchange, the confidence in cooperating with Chinese enterprises has been further strengthened. In the future, they will promote the implementation of cooperation with a more proactive attitude and jointly contribute to the high-quality development of the construction machinery market in Southeast Asia.

The series of activities participated by international clients in China this time have achieved such fruitful results, fully demonstrating the role of internal collaboration within the group and realizing the optimal allocation of resources and the maximization of value creation within the group.